companies not. Digital marketing is the marketing of products

using digital marketing strategies to those who do not. Digital marketing is
the marketing of products or services using digital technologies, it
allows businesses to promote their products or services all over the world. The
term Digital Marketing is a very broad term which includes website design,
social media marketing, search engine optimization (SEO), pay per click (PPC),
blogging, smartphone app advertisement and more. Currently the website
designing field is expanding at a very fast pace, due to increasing number of
business owners and CEOs understanding the importance of digital presence on
the internet. The role of technology in business caused a tremendous growth in
trade and commerce. Such growth in technology, has granted modern digital
marketing with more opportunities to attract customers and improve company’s
sales and profits. Companies have to bear a reasonable cost to achieve this
success because using an innovative approach in business strategy, employing
highly trained IT professionals and making right decisions at right time are
the prerequisite of business success. As IT solutions continue to increase
the productivity, efficiency and effectiveness of business operations and
communication, business will continue to rely on Information Technology for
success and growth.

is often the largest asset after fixed assets. Its costs are often the biggest expense
in businesses and these costs if reduced would yield the greatest benefit in
strengthening the firm’s competitive edge. Inventory tracking technology
manages inventory, organizations need to maintain enough stock to meet the demand
without investing in more than they require. With technology-based inventory
control, it is easier to track product and know how many you have on hand, how
many you’ve ordered, how many were sold and how much you paid. The value
of inventory tracking isn’t just in dollars and cents the New England Journal
of Medicine has stated using barcodes
on medication reduced errors in administration by 41.4% at an academic medical
center. Information Technology personnel implement software and hardware
necessary to track the quantity of each item a company maintains, prompting an
order of additional stock when the quantities fall below the desired amount. IT
effect on supply chain and organizational relationships, appears to be an
important factor for collaborative relationships. IT decreases transaction
costs between buyers and suppliers, creating a closer relational governance
structure leading to closer buyer-supplier relationship. With appropriate
information technology in place to manage supply chain managers no longer need
to speculate on forecasted expectations of consumer requirements, nor to
postpone costly product commitments. Instead information technology is
integrated into Inventory Management, retailers are now able to react to
consumer demands in a precise and timely manner.

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